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Prada Beauty unveils Prada Touch with Bella Hadid as its first Global Beauty Ambassador

Italian luxury house Prada continues to expand its beauty universe with the launch of Prada Touch, a new cream-to-powder blush created to combine performance, versatility and a playful approach to makeup. The launch also marks a milestone for Prada Beauty, which introduces model, actress and entrepreneur Bella Hadid as its first Global Beauty Ambassador and the face of the product’s upcoming campaign.

Since entering the beauty category in 2023 with its makeup and skincare lines, Prada Beauty has aimed to present a more experimental and modern perspective on beauty. With Prada Touch, the brand moves further in that direction, focusing on tactile formulas and intuitive application that encourage creativity and self-expression rather than strict makeup rules.

The new blush features a hybrid cream-to-powder texture that melts into the skin and blends easily, transforming from a balm-like consistency into a soft matte finish. The result is a natural, healthy-looking flush designed to last up to 12 hours without needing constant touch-ups. The formula is also buildable, allowing users to create anything from a subtle hint of color to a more defined, sculpted effect.

Designed to be multifunctional, Prada Touch can be used not only on the cheeks but also on the lips and eyes, making it possible to create monochromatic makeup looks or experiment with layered shades. The collection includes eight tones inspired by Prada’s distinctive color palette, ranging from soft nudes to deeper berry hues: R68 Cherry, O86 Peach, P75 Tulip, P79 Mauve, P72 Dahlia, P76 Waterlily, P71 Bow and B32 Caffe.

The packaging reflects Prada’s design heritage, featuring a compact format inspired by the brand’s iconic triangle motif. The pale pink case has a soft matte finish and a stackable design, allowing multiple products to be connected and carried easily, making it ideal for makeup on the go.

Prada Touch also integrates skincare elements into its formula. Enriched with raspberry extract, the blush helps hydrate the skin while enhancing its natural radiance, smoothing the complexion and subtly blurring imperfections for a refined yet effortless finish.

To embody this new chapter for the brand, Bella Hadid joins Prada Beauty as its first Global Beauty Ambassador. Known for her strong individuality and influence in fashion and culture, Hadid represents the contemporary vision of beauty that Prada aims to promote, one that celebrates authenticity, creativity and personal expression.

Words: @annaamaso