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SCRAPWORLD 2026 OR HOW TO EVOLVE THE RETAIL CLOTHING MARKET

Time passes so fast when you are engaging with culture in your day to day, and the people at Scrapworld know that. That’s why they define themselves as a weekend of top national and international urban fashion brands, plus, an oasis of live urban music performances, talks with public figures, exciting activations, and incredible giveaways. This is what is different with let’s say MBFW Madrid, which is celebrated in another pavilion in IFEMA. There is the need to connect fashion, music and culture. Let the urban scene develop as a way of life, as a community that keeps growing and can be clearly seen at the event, since we are facing the eighth edition.

I got the pleasure to attend the second day of the event, but I saw all over my social media how the performances of Kristina, Vreno YG, La Pantera and Grecas went crazy. There is such a distinct palette in the Spanish urban scene that cannot be found in other countries and we need to embrace it more. And speaking with different brands on the second day, we can say that is was so chaotic for them, there was so much sale and people were queuing for hours just to experience every space that different brands had developed over months to let shine their latest drops. It was busy, while on the day that I assisted it was calmer. I’m grateful for it but I feel a sense of FOMO running through my blood, and I think that’s the key part that this event touches to connect with the young (and no so young) generation.

On my first round trying to understand the disposition of this year’s stands I was mesmerized by the size-down that so many brands have selected for this Scrapworld. Last year was enchanting, to enter through the door and see an imaginary being displayed in every big brand, multiple levels of fantasy included, there was so much dedication that I was not satisfied with what I saw this year in some brands. Others understand the event as a possibility to establish an evolved idea from past editions that becomes bigger (and louder in some cases) to not disrupt the preconceived understanding of the brand in people’s mind. It was not an edition to get shocked at visual merchandising, if not to consume the best product in the market and engage in a way to see the world of each brand. More community based, less focus on the first impressions.

I had the chance to talk to some proud owners and they felt that the public was more inclined to buy this time and that the budget was larger in so many cases (we can see that clearly in the majority of hauls that can be watched all over TikTok). We can see how the elevation of prices from major brands in the streetwear world, like Nude Project or Scuffers, is affecting the industry, generating traffic from consumers for pieces that cost around 200€. In the case of Eme Studios, we could see them in the event being present as a way to help the emerging brands to get established, collaborating with the section that costs the least to enter the event as a brand, the table space. There you can find how when you support brands with more than 30€, you receive a token that you can exchange for a branded cap, exclusive to this year and which you cannot buy directly from them (you have to spend the money elsewhere, we are going to do more initiatives like these PLEASE).

Talking about the community feeling of it all, it was all tied together thanks to the selection of artists that presented their show during both days. The second day was a celebration of how the urban scene is looking at the moment and who started that business back in the day, here in Spain in the early 2010s. Half of the schedule was hosted by La Vendición Records, a label that focuses on bringing new energy and fostering creativity in an environment where street culture and youth are the main drive for artists. Founded by Yung Beef, who closed this edition of Scrapworld with a retrospective of his biggest contribution to the music industry, highlighting every collaboration that has shaped the urban culture how we know it today. But before this emotional and intriguing set list, we have so many thing to talk about. From the disruptive and uncomfortable (for the male gaze) energy of L0rna showcase to the distinctive and formal presentation of Juseph, representing the Canary Islands and their tropic rhythms. After that it was a selection of the newcomers that are going to shape the industry in next years, like the male feelings that Glorysixvain represent so well through engaging lyrics and tunes to the explosive and young vibe that every work of LaDiferencia2006 brings to the table. Also highlight the work of Xiyo y Fernandezz as newcomers with a very distinctive sound palette that peaked during El Taser De Mamá Remix with Metrika and Kristina in the stage and their cult classic “Do You Remember”. It feels like a a prelude to what is going to be felt in Arriondas this next August and, overall, an exhibition of different body types (so necessary in fashion in today’s society).

The edition brought together 17,000 attendees, with 55% of the audience coming from outside Madrid and an economic impact exceeding 10 million euros, consolidating its experiential retail and direct consumption model. Afterall a retail dream to see how next season is going to look in terms of streetwear. See you next year! That was a blast and thank you to the press team that allowed us to live this experience again this year, Pelayo I love you baby. 

Words by @alraco43