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THE TOE RING POP-UP BY SIMUERO IN BARCELONA

Summer is around the corner and festival season is already here so Simuero has resolved the problem of what to do when hot and intense days are intertwined in a city that is crowded by tourists. It will be an invitation to discover a creative universe where craftsmanship, intuition, and the beauty of the everyday coexist naturally. For Jorge and Rocío, the creative team behind the brand, each piece is born from an honest and deeply personal process, built through constant dialogue with the materials and their tools. Designed, created, and managed by themselves, their creations reflect a free, conscious, and intimate way of working, in which time, collaboration, and authenticity become essential parts of each object.

From May 30th to June 7th on Buenaventura Muñoz Street, the independent jewelry brand from Valencia would present their new collection “La Costa” that would be available online mid-June, a perfect place to get your accessories heading to vacation time. Let’s show our destinations that Spanish jewelry can be as fun and desirable as the ones that are colonizing the international market. An ephemeral space that will be filled with new silhouettes and the complete collection for those who want to replenish their favorite pieces (or for those who don’t know the brand yet).

An installation developed by Jorge Ros in collaboration with Valencian designer Vicent Orts will serve as a showcase for the toe rings and handbags in the collection. This intersection of art and fashion elevates the brand and is part of the week’s cultural program in the Catalan capital. Following Guitarricadelafuente’s concert on Wednesday, the opening day of Primavera Sound Barcelona, ​where we are going to see the custom guitar strap that the brand has developed for the artist for the tour of “Spanish Leather”. Fans of the artist or those who are struggling to put together outfits at last minute will be able to purchase items at the pop-up shop and elevate their proposals with an Spanish piece. 

You can become one of the celebrities that have endorse the brand over the years (like Rosalía, Karol G, Kendall Jenner or Hailey Bieber). An exclusive tote will be available during the space’s opening days and will be included in orders placed at the pop-up shop. Thanks to Lexa for letting us know, especially Jorge. See you in Barcelona!

Words by @alraco43