A Redefined and Raw Hollywood is presented in the provocative Dsquared2 SS24 campaign

Last June, the Italian DSQUARED2 presentation was the hottest show of the season, with performances of Rocco Siffredi, Julia Fox and Yung Beef. The collection had a mixture of sensual and humor that was translated through little to none clothing, lots of bare skin. It was shocking to see the first night of Milan Fashion Week such an exciting spectacle.

As a result, for the SS24 collection campaign, the creative duo went to the San Francisco Valley and recreated the essence of the 90s adult scene that flooded the place back then. Directed under Nadie Lee Cohen’s vision, a series of editorial photoshoots with their respective little BTS videos are portraying the pieces of the collection with a unique and powerful aesthetic. Divided into episodes, the life of Nataša Vojnović is representing the life of a porn actress during that time. Bold authenticity is juxtaposed with contemporary elegance in ways that are impactful to consumers and true to the DNA of the brand.

The work of Nadia Lee Cohen is supported by the styling of Haley Wollens, which represents powerful women in every project she is, here is none less. The models are into the glamour of the cinematic allure of the location. It has been a long time since a concept of a catwalk collection was transported to an editorial campaign in such a decisive way. Is a pleasure to the eyes to see creatives ways of interpreting porn, that is for sure.

Words: @alraco43