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Adrian Appiolaza: Unveiling a New Era as Creative Director at Moschino

In a surprising turn of events, Argentine designer Adrian Appiolaza has been announced as the new creative director of Moschino, succeeding the iconic Jeremy Scott. Despite being relatively unknown to the general public, the 51-year-old designer brings a wealth of experience to the Italian fashion house.

Appiolaza steps into the role left vacant after the untimely passing of Davide Renne, who tragically died at the age of 46 just ten days after being appointed creative director of Moschino in November. Known for his extensive background in the fashion industry, Appiolaza’s most recent position was at Loewe, where he served as the director of prêt-à-porter design for a decade.

With a remarkable career that includes stints at Chloé under Clare Waight Keller, collaborations with Marc Jacobs at Louis Vuitton, and working alongside Miuccia Prada at Miu Miu, Appiolaza has a proven track record in some of the most influential luxury fashion houses. His appointment at Moschino is further endorsed by none other than renowned designer Phoebe Philo, who recognized his talent and invited him to join her team at Chloé back in 2002.

Phoebe Philo, serving as Appiolaza’s mentor, expressed her support, saying, «Adrian brings with him a unique wealth of experience, creativity, and knowledge of fashion history that will be crucial in writing a new and wonderful chapter in the brand’s journey founded by Franco Moschino.» Massimo Ferretti, executive chairman of the Aeffe Group, the owner of Moschino, also shared his excitement, stating, «I am deeply grateful to Massimo Ferretti for allowing me to access the world of Moschino and a house whose walls ooze a history that I am eager to hear.»

Born in Buenos Aires in 1972, Appiolaza initially pursued his passion for music in Manchester but later discovered a love for fashion inspired by his grandmother, who instilled the art of sewing during his childhood. Now, he embraces the challenge of showcasing the wealth of experience gained over the years at the helm of Moschino. On February 22, he will unveil his inaugural collection for the brand at Milan Fashion Week, promising to script a new chapter in the legacy established by Franco Moschino.

Words: @annaamaso