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AFFILIATE TO THE FENDI CLUB FOR MENSWEAR SS25

Last Spring, the brand showed us its new factory and this time its huge and rich heritage. Under the creative control of Silvia Venturini Fendi, this collection is an homage to the 100th anniversary of the company. She is trying to encapsulate a sense of nostalgia and of celebration mirroring decades of vast work with a curated point of view. Traveling through the history of the brand was the goal to redefine what Fendi is now and how the Italian craftsmanship has impacted how to do things.

Across 57 looks, Maison’s codes have been rewritten with an exercise of deep-dive into the archives of the brand. The creative director wanted to talk about the symbols that her family has been building over the years. She divided the collection into four sections inspired by their heraldic shield. This presentation was made mostly around sartorial pieces that could create new wardrobe pillars. The goal of Silvia Venturini Fendi with this collection is to activate soft expressions of contemporary masculinity through the lens of modern luxury.

She welcomed us, the audience, into the Fendi club: a very preppy oriented take on fashion and tribute to various forms of club affiliation. In this selected group of people, we can sense a progressive subversion going on (looking at the exposure of some shoulders, for example), a sensual take on masculine garments that show us touches and details that liberate the male body. Afterwards, I wanted to point out the use of the Selleria stitching in some of the garments, a technique that the founders of the company adopted back in the day from Roman saddlery techniques, and it was incorporated in their first leather goods. Now Silvia Venturini Fendi, has managed to bring it back with so much taste, focusing on creating a transitional continuity in every look by the way the bag its made or by the casual and effortless styling.

Fendi is a company that has been evolving since they were founded; at its century of life, we can say confidently that their approach to fashion has been one of the driving forces on changing what Italian fashion looks like today. Since the past of Karl Lagerfeld, Silvia Venturini Fendi has been trying to build a new masculinity where urban and bucolic meet, where traditions are shown through references and technology is in how the garment is produced. A nod to the monumental past of the brand with a deliberate motion to the future in mind.

Words: @alraco43