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An etherial Spring-Summer is what Virginie Viard imagines for Chanel Haute Couture

After taking over the streets of Manchester for the Métiers d’Art show last December, Virginie Viard is presenting the new Haute Couture collection for SS24 at the Grand Palais Éphémère in Paris. This show is an ode to ballet and dance, incorporating the ornamental and utilitarian Chanel button into the whimsical narrative.

An array of 56 looks were presented around a massive installation of a Chanel button that caught everyone by surprise. The codes of the house remain intact with a variety of pieces made out of exquisite tweed. In addition, tulle skirts and thick white tights were the guiding thread of the presentation.

Outstanding handwork techniques were shown in every detail, collaborating as per usual with the finest artisans of the French industry. Thanks to it, the unbelievable cast was shining through the runway from Amelia Grey to Mona Tougaard. An ethereal and feminine collection in which a strong color palette, that focus on cream colors with pops of pastels, helps to reveal the finesse of savoir-faire.

Freedom and precision in every movement are what the French designer want to express to the Chanel clientele. That is possible thanks to the references to contemporary culture and the beauty within the imperfections of time, with a timeless take on fashion.

For the invitation of the catwalk, Virginie Viard gave a ticket for a fashion film which premiered in the first minutes of the show starring Margaret Qualley, Anna Mouglalis and Naomi Campbell; directed by Dave Free. The soundtrack of the show was scored by Kendrick Lamar, an attempt to modernize and bring this established house closer to younger audiences.

words: @alraco43