AW24 Gucci Men’s Fashion Show: A Bold Fusion of Masculinity and Femininity
As the AW24 menswear season unfolds, all eyes are on Gucci and its Creative Director, Sabato De Sarno, as they redefine the boundaries of men’s fashion. De Sarno’s highly anticipated show took place in a stark, empty warehouse space in Milan, breaking away from the traditional Gucci Hub.
The star-studded front row boasted appearances by Elliot Page, Kaytranada, Mustafa The Poet, George Mackay, Jay Park, and IU, setting the stage for a spectacular display. Departing from the Gucci Hub, the runway was transformed with poured concrete floors and industrial pillars, illuminated only by brilliant beams of white light.
In a prelude to the show, Gucci commissioned artist Valerio Eliogabalo Torrisi to create ‘Gucci Art Walls’ in cities worldwide, fostering the intersection of fashion and art. The collection itself continued the aesthetic journey seen in the previous women’s show, now exploring masculinity through the lens of fragility.
The runway featured sharply tailored suits, rigid leather jackets, and workwear-inspired looks, with a nod to femininity emerging through bejeweled trouser legs and sparkly tote bags. The sailor reference made a reappearance, infusing oversized fisherman jumpers with a touch of glamour.
Sabato De Sarno’s debut menswear collection for Gucci showcased decorated jackets, double GG jacquard fabric, platform shoes, bombers, and statement necklaces. Many pieces were the masculine counterparts to their female counterparts, a bold move by the Italian director. Sunglasses, bags, and jewelry exuded strength, while coats struck a balance between luxury and trendiness.
The iconic Jackie bag made a statement in oversized versions, displaying vibrant colors. The reinvented Horsebit moccasin added a contemporary twist. The runway, featuring 56 looks, embodied a blend of masculine and feminine elements, challenging traditional norms in men’s fashion.
Gucci continued to emphasize craftsmanship, with narrow, long ties hanging from many looks. The collection portrayed nights of partying, sweat, and dance through embellishments on everyday pieces like pants and jackets. The GG monogram was reinterpreted with a modern touch, applied to leather, wool, or cotton with a slightly skewed and shaded effect.
The color palette narrated a story of richness, desire, and spontaneity, featuring Gucci Rosso prominently. The runway showcased a blend of red, blue, and green, playing with cool and warm contrasts. Moccasins, a Gucci staple, evolved into punk-inspired creepers with crepe rubber soles.
In De Sarno’s words, the collection is «a story of everything, expressed through joy.» It reflects a timeless Gucci with a fresh start, aiming to bring happiness to men’s everyday lives and redefine destinies through a new, formal yet irreverent way of feeling. Gucci AW24 Men’s Fashion Show signals a return to the roots, a new beginning that embraces unprecedented glamor without constraints.