Diana Ross Takes Center Stage in YSL Campaign

In a groundbreaking move, Saint Laurent, known for featuring cult creatives in its campaigns, has enlisted the legendary Diana Ross to headline its upcoming Spring 2024 series. This strategic collaboration, captured through the lens of iconic photographer David Sims, not only adds a timeless allure to the campaign but also aligns seamlessly with Saint Laurent’s refined and chic image.

The sneak peek, unveiled on social media on January 8, showcased the legendary songstress in an elegant black and white portrait, likely donning a piece from the brand’s latest Spring 2024 collection. Shared on Instagram by YSL with the caption «Diana Ross, Spring 24 by Anthony Vaccarello,» the image immediately grabbed attention and set social media abuzz.

Diana Ross, a cultural icon who rose to fame in the 60s and 70s as part of The Supremes, brings a sense of enduring style and elegance to the collaboration. The sleek black gown with halter-neck straps featured in the portrait harks back to Ross’s Studio 54 days, often snapped in Yves Saint Laurent looks. This full-circle moment is masterfully orchestrated by Anthony Vaccarello, paying homage to Ross’s historical connection with the brand.

The singular image, reminiscent of Ross’s timeless glamor, emphasizes Saint Laurent’s commitment to embodying a timeless aesthetic and acknowledging the cultural and artistic significance of a legendary figure like Diana Ross. As fashion enthusiasts eagerly await the full campaign, this collaboration promises to be an unforgettable chapter in the storied history of Saint Laurent.

words: @annaamaso