«Non.magazine is a Spanish-based fashion magazine with the vision of becoming an international reference platform for fashion and culture. In our magazine, we are passionate about exploring the multiple layers of fashion and understanding it as an artistic and cultural expression that goes beyond trends and stereotypes. Our content is a mix of fashion, photography, art, and culture that reflects the creativity and talent of the moment


FENDI, Fragment, and Pokémon Unite in an Exquisite Collection Fusing Luxury Fashion with Pokémon Frenzy

In a unique collaboration merging Fendi’s craftsmanship with the enchanting world of Pokémon, the Fendi x Fragment x Pokémon collection has arrived to captivate fashion enthusiasts and followers of the iconic franchise. The undisputed protagonists of this exclusive line are the coveted Peekaboo and Baguette bags, not only distinguished by their elegance but also featuring one of the most beloved Pokémon in the saga: Dragonite.

Dragonite, the Collection’s Star

Coinciding with the Year of the Dragon, Dragonite has been chosen as the main protagonist of this unique collaboration. This charismatic Pokémon not only adorns the bags but also permeates the entire collection in its Dratini and Dragonair forms, adding a magical touch to each piece.

From Analog to Digital

Pocket monsters go beyond tangible fashion; they also leap into the digital realm. This collaboration extends to Pokémon Go, allowing trainers to dress their avatars with exclusive collection items. From T-shirts and sweatshirts to hats and scarves, the fusion of fashion and technology enables fans to take their love for Pokémon to a new level.

Beyond Fashion: A Tribute to Nostalgia

For many, Pikachu and its friends represent more than just characters in a game; they embody memories of childhood and adolescence. The Fendi x Fragment x Pokémon collection becomes a tribute to nostalgia, capturing the essence of a generation that grew up with these endearing characters. The collaboration is not limited to hardcore franchise fans but aims to attract even those who are not followers, thanks to the exceptional beauty and design of the pieces.

Celebrating the Year of the Dragon Worldwide

As part of the Year of the Dragon celebration, avatar items from the collection will be available to trainers worldwide. Starting January 4, 2024, Fendi-sponsored PokéStops will be present in temporary locations and Fendi stores. By spinning them, trainers can obtain two exclusive avatar items: a hat and a shirt, available for an entire year.

Redeemable Locations and Availability

For those eager to acquire these coveted items, Fendi has revealed redeemable locations through this link: https://www.fendi.com/es-es/cm/articles/fendi-x-pokemon-go-stores. Fendi-sponsored PokéStops become must-visit spots for both fashion enthusiasts and Pokémon trainers alike, marking the beginning of a collaboration that blends elegance with the fun of capturing Pokémon in the real and virtual worlds.

Words: @casandrammaggio