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Gentle Monster Unveils Visionary 2024 Eyewear Collection: A Fusion of Futuristic Designs and Bold Hues

Renowned Korean eyewear brand Gentle Monster has once again captured the essence of contemporary style with the launch of its much-anticipated 2024 eyewear collection. From eyeglasses to sunglasses, the collection explores avant-garde designs and a vibrant color palette, setting the tone for a chic and futuristic eyewear experience.

The 2024 collection introduces rounded wrap-around eyeglasses and sunglasses in an array of captivating colors, including cherry, deep wheat, chalk, pink, translucent multicolored, lime green, rust orange, lavender, classic black, toffee brown, and more. A standout piece in the lineup is the «goggle» frame, featuring a sculptured body with striking contoured details, adding a touch of architectural elegance to the collection.

Capturing the essence of this bold eyewear venture is Gentle Monster’s visionary campaign, skillfully shot by the talented Elizaveta Porodina. From the campaign to product shots, the visuals showcase the eyeglasses on models adorned in galactic-glittered ensembles, reflecting the cosmic inspiration behind the eyewear.

This follows the recent release of Gentle Monster’s «Gentle Jelly» eyewear earlier this month. Inspired by gummy candies, the eyewear boasts multicolored hues, including blue, pink, green, yellow, and purple, providing an appetizing aesthetic. The glasses feature a matte translucent finish adorned with gummy ornaments on the arms, embodying a perfect blend of fashion and fun.

Building on the success of the viral Gentle Jelly collection, the brand introduces sleek, wrap-around silhouettes inspired by goggle frames in its latest 2024 offering. Maintaining its signature structural design ethos, the collection features bold contours and bright colors, offering classic white and silver frames alongside more subtle options like light pink with sugared rims.

To complement the avant-garde eyewear, Gentle Monster presents a futuristic campaign lensed by photographer Elizaveta Porodina, known for her remarkable work with prominent fashion campaigns. Styled by Tim Heyduck and with hair by Pierre Saint Sever, the campaign embodies Porodina’s surreal style and distinctive color palette, placing femme bodies at the forefront of the eyewear narrative.

Explore the captivating 2024 collection and immerse yourself in the fusion of futuristic silhouettes and daring hues on Gentle Monster’s website. Elevate your eyewear game with this unique blend of style and innovation.

Words: @annaamaso