«Non.magazine is a Spanish-based fashion magazine with the vision of becoming an international reference platform for fashion and culture. In our magazine, we are passionate about exploring the multiple layers of fashion and understanding it as an artistic and cultural expression that goes beyond trends and stereotypes. Our content is a mix of fashion, photography, art, and culture that reflects the creativity and talent of the moment


Gigi Hadid and Miu Miu: A Ode to Vanguard and Innovation in Fashion

In the whirlwind world of fashion, collaboration between talents can spark creative flames that illuminate runways and the pages of the most important fashion magazines. In this instance, the synergy between the iconic brand Miu Miu and the dazzling model Gigi Hadid has unleashed a stylistic revolution that redefines the standards of elegance and sophistication.

Under the creative direction of visionary Miuccia Prada, Miu Miu has crowned Gigi Hadid as the main star of its latest campaign. This choice not only represents the convergence of cutting-edge fashion and timeless beauty but also marks a milestone in the industry by introducing two new bag silhouettes, named «Arcadie» and «Wander,» in an exquisite palette of colors that defy conventions.

The images accompanying this campaign are masterpieces in themselves, captured by the renowned photographer Steven Meisel and meticulously designed by Lotta Volkova. Beyond their aesthetic beauty, these photographs pay a heartfelt tribute to the pioneer of feminist photography, Yevonde Middleton.

Yevonde, a figure ahead of her time, challenged established norms in the early 20th century, captivating the world with her innovative approach and technical skill. By founding her own studio at the young age of 21, Yevonde became an inspiration for future generations of artists and photographers.

The choice of Gigi Hadid as the muse for this campaign is not accidental; her presence embodies the audacity, elegance, and individuality that are the pillars of the Miu Miu brand. Furthermore, her collaboration with Miuccia Prada and the creative team of the brand demonstrates Miu Miu’s commitment to breaking boundaries and exploring new horizons in the world of fashion.

The Miu Miu runway show for the Spring-Summer 2024 season, where this collection was unveiled, was a celebration of contemporary femininity and creative audacity. The show, held on a surrealistic stage evoking the most vivid dreams, showcased the new bag silhouettes «Arcadie» and «Wander,» along with other iconic pieces of the brand. The combination of retro elements with a touch of modernity reflected Miuccia Prada’s innovative vision and Miu Miu’s ability to reinvent itself time and time again without losing its distinctive essence.

Recently, we learned of the first LYST INDEX of 2024, where Miu Miu ranks first with an 80% increase in internet searches, surpassing all luxury brands in profits. This achievement is a testament to Miu Miu’s successful strategy of eschewing the ephemeral, trends, and passing fashion in favor of reinforcing its identity, its own style, and its season-after-season proposal. Since its Spring 2022 runway show, where they began introducing preppy trends that reinforce Miuccia Prada’s aesthetic, Miu Miu has reiterated and cemented these trends in our minds. This instills confidence in a trend that endures over time, creating a status when wearing the brand.

In a world where innovation and tradition converge, the Miu Miu campaign with Gigi Hadid is a testament to the transformative power of art and fashion. From the vibrant colors of the new bags to Gigi’s penetrating gaze in each photograph, this collaboration transcends passing trends to leave a lasting mark on the history of fashion.

Words: @casandrammaggio