«Non.magazine is a Spanish-based fashion magazine with the vision of becoming an international reference platform for fashion and culture. In our magazine, we are passionate about exploring the multiple layers of fashion and understanding it as an artistic and cultural expression that goes beyond trends and stereotypes. Our content is a mix of fashion, photography, art, and culture that reflects the creativity and talent of the moment



Not even the streets of Paris look that nice next to the clothing that the design studio of a heritage brand like Givenchy can produce. Max Pearmain was in charge of capturing the models just outside the doors of the studio and let me tell you we can feel a sense of confident chic being portrayed. The key looks of the season were presented in a location where everyone could take a picture, but the provocation and humor run through the core of the presentation. Elegant and slightly audacious pieces from female and masculine wardrobes were mixed in effortless nonchalance looks.

More than 42 looks were presented in this collection that encapsulate the creative sphere where Givenchy is transitioning into after the departure of Matthew M. Williams. In some pieces we can see how Hubert de Givenchy is still present in the mind of the people that are working for his brand at the moment. It is a pleasure to the eyes to see some silhouettes or some details that only the couturier would do back in the day. Since this spring, the direction of the design studios has changed and it has been interesting how they are navigating the luxury market without any creative director in charge. Between menswear and womenswear there is a constant conversation, especially in this collection there is a focus on exploring the possibility of merging both presentations following a unique narrative.

Susanna Venegas and Josh Bullen, head designers of womenswear and menswear respectively, talked about how the collection is an intersection between what is considered to be fun and convincing. Couples’ looks were introduced, because they could never do it, so to reflect the freedom that the team is having now they went on that route for some looks. The female is leaning towards the late ’60s and ’70s with a contemporary attitude, while the Givenchy man is reflecting an aristocratic elegance in the form of a relaxed formal look. Proportion and materiality were key for both teams, but in the womenswear department they really went for bolder and more self-determined pieces that support the modern dressing that the brand is trying to enchant us with. We could sense clarity behind some looks, and I am ready for the edgy undertones that they talked about to come back to the runway.

Words: @alraco43