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Gucci Unveils Gucci Lido Collection, Embracing Coastal Chic for Summer

Gucci’s latest collection, Gucci Lido, is a tribute to the captivating allure of coastal living, drawing inspiration from Italy’s famed beach clubs. Creative Director Sabato De Sarno’s vision comes to life through a captivating campaign, embodying the essence of a carefree Italian summer. Gucci Lido effortlessly blends sophistication with comfort, offering pieces perfect for any seaside getaway.

Iconic Gucci Jackie and GG Marmont bags take on a fresh twist in straw effect raffia and canvas variations, exuding a laid-back charm. Vibrant GG canvas accessories, like the Gucci Luce and Moon Side bags, inject a playful touch, while neon details infuse classic motifs with a modern edge.

To immerse yourself in the world of Gucci Lido, exclusive pop-up locations will appear in sought-after resort destinations worldwide, including Porto Cervo, Capri, the Hamptons, and Saint-Tropez. Discover exclusive pieces that epitomize the House’s signature luxury.

For an unforgettable Gucci Lido experience, the House invites you to a private event at the stunning Hotel Il Pellicano on the Tuscan coast from May 24 to May 26. Indulge in the art of Italian hospitality and bask in the breathtaking beauty of the Mediterranean landscape.

Words: @annaamaso