«Non.magazine is a Spanish-based fashion magazine with the vision of becoming an international reference platform for fashion and culture. In our magazine, we are passionate about exploring the multiple layers of fashion and understanding it as an artistic and cultural expression that goes beyond trends and stereotypes. Our content is a mix of fashion, photography, art, and culture that reflects the creativity and talent of the moment


Gucci’s Timeless Elegance Meets London’s Legacy: Cruise 2025 Collection Set to Unveil in Historic Fashion Extravaganza

In a momentous announcement that beautifully blends the heritage and innovation of the iconic brand, Gucci reveals its highly anticipated Cruise 2025 collection. The creative vision of the esteemed Creative Director, Sabato De Sarno, will come to life in the historic city of London on May 13, marking a significant chapter in the brand’s narrative.

The strategic choice of London as the unveiling venue serves as a tribute to Gucci’s deep-rooted history in the British capital. More than a mere showcase, it symbolizes London’s pivotal role in shaping Gucci’s extraordinary journey—a narrative steeped in Italian craftsmanship, avant-garde creativity, and revolutionary design.

Gucci’s London Legacy Delving into the archives of Gucci reveals a rich connection with the streets of London dating back to 1897. Guccio Gucci, a young visionary, commenced his odyssey at the prestigious Savoy hotel. In the roles of luggage porter and liftboy, he absorbed the epitome of luxury and sophistication that later became synonymous with the Gucci legacy.

The transformative experience in London fueled Guccio’s aspiration to redefine luggage craftsmanship, culminating in the establishment of the first Gucci store in Florence in 1921. The forthcoming Cruise 2025 showcase in London serves as a poignant bridge between foundational moments that have etched the indelible identity of Gucci.

A Century of Gucci Originating in Florence in 1921, Gucci has matured into a trailblazer of luxury, renowned for its avant-garde designs, impeccable craftsmanship, and unwavering commitment to creative brilliance. As Gucci embarks on its journey into the next century, it continues to redefine luxury’s boundaries—honoring its storied heritage while embracing the future with open arms.

For further exploration of Gucci’s legacy and its trajectory into the future, visit gucci.com. Join us in eager anticipation of a historic fashion moment as Gucci unveils its Cruise 2025 collection in the heart of London, where the saga of Guccio Gucci first unfolded.

Words: @annaamaso