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Jamie Dornan Is the New Face of LOEWE

Luxury fashion house LOEWE introduces Irish actor Jamie Dornan as its latest Global Brand Ambassador, marking a continued collaboration with the 41-year-old actor. Dornan, known for his roles in The Fall and the Fifty Shades of Grey trilogy, has previously featured in several LOEWE campaigns.

The announcement coincides with the upcoming release of LOEWE’s Spring/Summer 2024 Men’s campaign, captured by British photographer David Sims and set to debut on January 12. LOEWE’s Creative Director, Jonathan Anderson, expresses admiration for Dornan’s performances, stating, «I’ve always liked how his performances embody a sense of strength that feels very pure and organic.»

Dornan, reflecting on his new role, shares, «It’s been an absolute pleasure working with Jonathan – he’s supremely talented, creative, and incredibly down-to-earth. I’m very grateful and excited for this new role with LOEWE.»

In addition to his acting career, Dornan has become a familiar face for LOEWE, having fronted multiple campaigns for the luxury brand. The actor’s versatile talent, evident in roles like Christian Grey and Pa in Belfast, aligns seamlessly with LOEWE’s commitment to storytelling, whimsical fashion, and a core emphasis on craft and culture.

LOEWE welcomes Jamie Dornan to the family, solidifying his position as a key figure in the brand’s global representation.

words: @annaamaso