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JCPAJARES ANNUAL 26: A CELEBRATION OF CRAFTSMANSHIP 

After 10 years of only acknowledgments by the fashion industry, including the Mercedes-Benz Fashion Talent, IEDesign Award and semi-finalist for the LVMH Prize Young Fashion Designer (one of the few Spanish brands who have had the privilege of being on that list since its creation). JCPAJARES has positioned itself as one of the most relevant brands nationally, dressing Rosalía, Aitana or Tini among other music artists and personalities (gaining a more international audience with each appearance). Innovation, craftsmanship and sustainability define the pillars of the brand that everyone is talking about.

For ANNUAL 26, Juan Carlos Pajares invites us to celebrate among his looks the tenth anniversary of the brand, exalting the codes that have projected the brand into the future and introducing some gems that are going to be desired by his clients. A collection that reflects maturity and reaffirms its identity through blue and a much more subdued palette. We can find a dialogue between contemporary fashion and craftsmanship, where a flower drained in blue serves as the collection’s guiding thread. A gesture representing rebirth, love, gratitude, and joy after its journey in the industry over the years.

Collaborating with artisans from Castilla-La Mancha, the land where the designer grew up, we can see looks inspired by traditional techniques as a modern identity. Getting to express gratitude to the people that worked behind every piece is one of the objectives of the designer, while giving media exposure to the arts that have inspired his garments since the beginning. Relegated to anonymity and medieval fairs, these types of creations need a space within contemporary creation and JCPAJARES is one of the few brands that give it to them. We can see through the looks from bobbin lace or wool work to jewelry made of ceramic with a chrome finish, giving a fresh aesthetic to classical techniques that have been always made invisible.

Among a star-studded front row, with established figures like Blanca Suarez or Dulceida and new faces like Olivia Bay or Gabriel Guevara, dressed in key looks from the brand and the new collaboration with Seagram’s 0,0. Thanks to this capsule, a fashion design student from Universidad Nebrija, María Sánchez Chicharro, presented his interpretation of the collaboration in the runway. Highlighting the work of a future designer is so necessary in an industry full of closed-doors for the next generation. Thanks for everything Juan Carlos, it was a pleasure to witness a contrast between formality and trendiness in the Ferrán Nuñez Palace.

words by @alraco43 | photos by @vera.novella