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LOEWE Perfumes unveils vibrant Paula’s Ibiza 2025 campaign with new fragrances and artisanal candles

LOEWE Perfumes presents its new Paula’s Ibiza 2025 campaign, a celebration of summer as a state of mind: free, radiant, and carefree. Inspired by the iconic Ibizan boutique, the collection blends sensual fragrances with new home scent launches.

Starring singer and brand ambassador GISELLE alongside actor Enzo Vogrincic, the campaign — shot by Gray Sorrenti on the Portuguese coast — captures the essence of a stress-free day, from sunrise to sunset. The imagery reflects Paula’s Ibiza’s core philosophy: embracing the moment and reconnecting with nature.

The fragrance collection features three unique Eau de Toilettes, created by in-house perfumer Nuria Cruelles:

  • Paula’s Ibiza Cosmic, with notes of ripe pear, mango, cedarwood, and amber.
  • Paula’s Ibiza Eau de Toilette, a floral-aquatic scent with coconut, Madagascan mandarin, vanilla, and patchouli.
  • Paula’s Ibiza Eclectic, a floral gourmand with jasmine, orange blossom absolute, Madagascan mandarin, and a hint of black pepper.

In the LOEWE Home Scents universe, the brand introduces new beeswax candles, entirely molded in natural wax and paired with matching beeswax holders. Also featured is the Tomato Leaves candle, offering a fresh green scent that evokes the lushness of a Mediterranean garden.

The fragrances and candles are available at select stores and at perfumesloewe.com, and are complemented by the Paula’s Ibiza fashion collection: breezy, colorful pieces perfect for summer, with standout accessories like the new Ola bag and Petal espadrilles, which reimagine Mediterranean style through a LOEWE lens.

Words: @annaamaso