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Louis Vuitton Reveals «A Perfume Atlas»: A Sensory Journey Through Fragrance Creation

Louis Vuitton has introduced its latest masterpiece, «A Perfume Atlas,» showcasing the visionary work of Jacques Cavallier-Belletrud, the brand’s Master Perfumer. This groundbreaking book delves into the essence of the raw materials that serve as the inspiration behind Louis Vuitton’s iconic fragrances, offering an unprecedented exploration for fragrance enthusiasts worldwide.

Narrated by Lionel Paillès, an esteemed author with a profound understanding of perfumery, and complemented by the exquisite illustrations of Aurore de la Morinerie, «A Perfume Atlas» takes readers on an immersive journey. Seamlessly blending storytelling and visual artistry, the book provides a glimpse into Cavallier-Belletrud’s quest for exceptional ingredients across the globe, enhanced by Sébastien Zanella’s captivating photographs that add a journalistic dimension to the narrative.

Through over 200 meticulously crafted watercolor paintings, «A Perfume Atlas» unveils the intricate craftsmanship behind Cavallier-Belletrud’s creations. Each page offers a sensory odyssey across continents, capturing the essence of nature’s treasures with evocative energy. From the enchanting May Rose of Grasse to the exotic bergamot of Calabria, every ingredient reveals a world of distant horizons and timeless folklore.

Jacques Cavallier-Belletrud’s relentless pursuit of extraordinary raw materials takes him to the farthest corners of the world, fostering unique partnerships with growers in remote destinations. Each ingredient undergoes rigorous selection and refinement in Grasse before being integrated into exclusive formulas at Les Fontaines Parfumées, the Master Perfumer’s workshop, exclusively for Louis Vuitton fragrances.

For those seeking the ultimate olfactory experience, «A Perfume Atlas» is also available in a limited edition set. This exclusive collection features 45 vials containing the most delicate distillations of selected raw materials, personally curated by Jacques Cavallier-Belletrud, housed in an exceptional case.

Words: @annaamaso