«Non.magazine is a Spanish-based fashion magazine with the vision of becoming an international reference platform for fashion and culture. In our magazine, we are passionate about exploring the multiple layers of fashion and understanding it as an artistic and cultural expression that goes beyond trends and stereotypes. Our content is a mix of fashion, photography, art, and culture that reflects the creativity and talent of the moment


Maison Margiela Spring 2024 Haute Couture: John Galliano’s Avant-Garde Resurrection Takes Parisian Fashion to New Height

The Maison Margiela Spring 2024 Haute Couture runway left the audience in awe with its display of creativity, innovation, and audacity. Headed by the visionary John Galliano, the French fashion house elevated fashion to new heights, challenging conventions and presenting a collection that encapsulates the essence of the avant-garde.

Galliano, renowned for his innovative and provocative approach, did not disappoint in showcasing the Couture Spring 2024 collection. The runway itself was a work of art, featuring surrealistic set design that complemented the unique pieces being showcased. Galliano’s creativity drew inspiration from Brassai’s portraits of the 1920s and 30s, capturing the nightlife of Parisian underworlds. This journey through time and space translated into a collection that seamlessly merged historical elegance with contemporary rebellion.

The designer presented a production that masterfully combined cinema and stage. Mirrors reflected cinematic images of lovers, dancers, and gangsters, creating a unique visual narrative.

Models, with bold cuts, extreme corsetry, and padded hips, embodied enigmatic characters strolling along the banks of the Seine to a Parisian club. The creative director challenged fashion conventions with provocative details; some dresses subtly revealed pubic hair through tulle and lace, sparking controversy and initiating debates on the boundaries of artistic expression in fashion.

Innovative techniques and garments transformed into true works of art showcased the designer’s mastery. Exceptional attention to detail was evident in each garment, blending innovative fabrics with classic elements to create a unique fusion of the old and the new. Luxurious fabrics and technological textiles were seamlessly integrated, elevating craftsmanship to new heights. Intricate details such as pleats, ruffles, and hand embroidery demonstrated the design team’s craftsmanship. Accessories, including extravagant headpieces, added a touch of theatricality to the presentation.

John Galliano’s Haute Couture for this season is more than a collection; it is an immersive experience that blends art, theater, and fashion. The runway showcased a brilliant vision of Parisian history, with the audience applauding the show’s finale, marking a triumphant moment in Galliano’s career and the resurrection of Maison Margiela’s avant-garde spirit.

words: @annaamaso