MOMMA’S BLUES SS24

FOR THIS VERY FIRST COLLECTION OF HALA MOUAWAD, INSPIRATIONS COME AS ALWAYS FROM MUSIC AND CINEMA AESTETHIC FIRST. TRAVELLING WITH DOLLY PARTON IN THE BACK COUNTRY REFLECTS A CERTAIN WAY OF DRESSING UP TOO. VINTAGE LEATHER JACKETS ARE THE BRAND’S SIGNATURE PIECES WITH EMBELLISHMENTS FRINGES AND MIX OF FIGURATIVE LEATHER PATTERNS, HEART SHAPED STUDS.. THERE ARE A « (…) A SYMBOL OF INDIVIDUALITY AND BELIEFS (…)* ». FOR THIS COLLECTION, IT IS ALL ABOUT SNAKES, FLAMES AND MOONS – VERY ICONIC SHAPES, DEAR TO THE BRAND. THEY USUALLY COME AS A SET WITH A LEATHER CANDY MINI SKIRTS AND BRAS TO WEAR UNDERNEATH. OUR «DARLING » DRESSES FEMININE AND TRULY SEDUCTIVE, ARE DESIGNED TO PARTY…DEEP NECKLINES, MINI WITH HAND MADE PATTERNS, EMBROIDERIES OR DARING OPEN SIDES.DENIM IS PARTICULARLY IMPORTANT TOO AND THE UNIQUE 501 LEVIS IS COMPLETELY REVAMPED WITH BOLD CUT OUT ON THE SIDES THAT DEFINITELY REMIND OF THE COWBOY PANTS BUT ALSO RELOADED AS A CUTE BRA OR GAITERS.MOMMA’S BLUES FIT ANYONE AND BELIEVE THAT EVERY INDIVIDUALITY CAN BE ENHANCED WITH RESPONSIBLE AND BOLD CLOTHING THAT GO BEYOND FASHION AS THERE ARE REGENERATED HERE TO LAST.

*Wild at heart, David Lynch