MOSCHINO SS25: A HOLIDAY POSTCARD FROM YOUR FUTURE SELF

We just saw a new chapter on the menswear history of Moschino being open and is at least satisfying to see how well Adrian Appiolaza understood the codes of the house and how he infused archival pieces into a contemporary wardrobe. For Lost and Found, the new creative director of the brand puts the eye on the sense that people are feeling at the current moment at their office job, intrusive thoughts about going on vacation and leaving it all behind. He wanted to embrace the idea that some people feel like prisoners when they are wearing suits, so he prepared an oasis in the middle of the pre-holiday chaos.

Across the 58 look, the designer presented a foreseeable future, a postcard of what our summer is going to look like. A summer that is going to be all about morphing, deconstructing and reconstructing the codes in a liberating way. He chose purposefully ambiguous references to be taken according to our own direction of travel, he is thinking on the costumer but taking care of the creativity of the elements that are put into every design. For him individuality is key. As a collector of archival clothing, he managed to bring the essence of the past into the new perspective he wanted to instill in Moschino customers. 

Storytelling is key, and we can see how careful he is in the curation of each look with the many elements he incorporates to them. He wanted to represent different archetypes of people that found summer as paradise and how they live their vacations. A shift from formality to freedom can be achieved by changing your mindset and letting life guide you. Feeling like a piece of luggage in a pile of lost ones can be awful, but if you stand out from that pile, you can get noticed quicker and you will be back with your owner, so your true self. 

We as a society need to reflect on who we are and how we can show ourselves without being a character. You can reframe and reimagine the idea of yourself whenever you want, but it is true that you need to understand that you can play with the irony in your favor and be portrayed as someone you are not to be understood by the rest. Adrian Appiolaza hopes we escape reality by making us wear clothes with unexpected details that form a series of wearable wish-fulfillments.

Words: @alraco43