Palomo Spain x Puma: A nostalgic queer take on sportwear 

Alejandro Gómez Palomo has been a revolution for the Spanish fashion scene for more than a decade now. His romantic and sensual take on menswear made the brand parade in New York shortly after being launched. All of this was such an incredible notice, there has not been any brand in recent years that had captured the attention of international press as Palomo Spain did. He was a global moment for menswear and he developed different fruitful collaborations like the one with Correos, Bimba y Lola, MO, Camper and, lastly, PUMA.

The Dutch sportswear brand has been committed to supporting creatives from different industries with capsule collections that will demonstrate their personal look at the brand’s heritage. On some occasions, it was even possible to establish a continuous line like Fenty x PUMA, due to its impact on the masses. This time, we can feel that the Palomo Spain x PUMA is not going bad, because this is their third installment and the products are still impeccable and transgressing. 

The Spanish designer is presenting a genderless collection to celebrate queer identities with 80s athleisure culture and 70s clubbing glitz in mind. The whole concept of the campaign is to represent a behind-the-scenes of an advertising shoot back in the golden age of Hollywood. Kito Muñoz has always been collaborating with Palomo Spain, and it was a pleasure to see how the movement direction of the shoot was reinforced with the natural charm of the models, just like in every production by the photographer, everything is staged until it is convincing. This time, some production staff were also portrayed to give a casual appeal and contrast with the powerful acting of the models.

For this drop, Palomo Spain surprised the audiences with the reinvention of the iconic Palermo with asymmetrical color blocking in red tones, next to the Nitefox Loafer, a chunky sole unit with a traditional loafer upper adorned with tassel details. Across the rest of the garments, we could find a selection of knitwear and total white looks that, as the creative said, enhance everyone, helping you to become the smartest, most stylish version of yourself. The unique prints evoke traditional artisanal Spanish techniques, the premium fabrics are paired with distinctive logos and trims, and a rich  color palette of warm tones. The collection embodies a fusion of retro flair and contemporary touches that align with the nostalgic feeling that we have been carrying since the pandemic.

Words: @alraco43