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Pamela Anderson x Proenza Schouler

Pamela Anderson, known for her iconic beauty, has taken a bold step in her collaboration with fashion brand Proenza Schouler for the Spring 2024 campaign. The renowned model, now the official face of the brand, is breaking away from traditional norms by embracing a fresh and minimalist approach, showcasing the essence of Proenza Schouler.

In a departure from her signature glamorous look, Anderson has made a conscious decision to forgo makeup, opting for a natural and unfiltered beauty that aligns with the brand’s aesthetic. Renowned photographer Davit Giorgadze expertly captures the essence of this collaboration in the campaign, featuring tailored suits, cozy coats, and elegant evening dresses from the collection. It marks a refreshing change for the unmistakable star.

The campaign presents Anderson with a slicked-back mane, a washed-out facial effect, and a sleek black blazer draped over a netted dress. This is a stark departure from her past extravagances—no teased hair, no defined lips, and no form-fitting garments. At 56, the Baywatch actress has been keen on leaving behind the stereotyped image that defined an era, and she humorously remarked in a Netflix documentary about her life, «Except for the dye, the boobs, and the shoes, I am real.»

In the images for Proenza Schouler, Anderson appears stripped of the aforementioned elements, showcasing her new image where she has willingly renounced makeup. A few months ago, she shared her decision to go makeup-free after the passing of her regular makeup artist. Seeing it as a liberating and slightly rebellious choice, she explained, «I realized everyone was doing these big makeup looks, and it’s just like me to go against the grain and do the opposite of what everyone else is doing.»

In this new chapter of her life, Pamela Anderson becomes the visible face of a brand synonymous with New York minimalism and sophistication. Founded by Lazaro Hernandez and Jack McCollough, Proenza Schouler has previously been associated with cool women like Chloë Sevigny, making Anderson’s unexpected collaboration a testament to her evolving image. At 56, the actress is rewriting her narrative, asserting her role in pop culture, and captivating brands like Isabel Marant, Vivienne Westwood, and Victoria Beckham. Her appearances at the front row of fashion shows for these labels, including Proenza Schouler last September during New York Fashion Week, were more than just symbolic—we now know they were a meaningful precursor to this groundbreaking collaboration.

words: @annaamaso