In recent years, sustainable fashion has only grown. So much so that different ways have been sought to bring it without damaging the planet any more than it already does. That’s why brands have had to innovate and look for different ways to generate eco-friendly consumption and production for the planet. Because we are literally killing it.
From using ecological products to changing the production methods of each garment, from the most powerful brands to micro-enterprises have had to take a step forward and think about the environment.
3D printing has also taken a 180-degree turn in the last decade. We find everything from 3D printed car parts to materials for building houses. In the world of fashion, exactly the same thing has happened. We are entering a realm where creativity has to be the main character of everyday life. And it is not surprising that 3D printing has made an impact and is making its way into the hands of leading brands from Nike to the Dior Gallery in Paris, where several hundred 3D printed replicas of old Dior garments, bags or even shoes can be found.
But is 3D printing really the most sustainable option today? It may not be the most optimal option, but it does position itself as one of the sustainable design options among leading fashion brands, the responsibility for which falls squarely on companies seeking to improve the conditions of fashion production.
«The fashion industry is one of the most polluting industries in the world, and fast fashion has contributed greatly to this».
Prestanx, is a brand that was born from a design student at the Atelier Chardon Savard, where she had to work with accessories and it was her first contact with bags. Odeline Martin is the creator of the brand, which goes on sale tomorrow, 3 September.
«Charisma, elegance, an imposing charm» is what she would like people to feel when they wear her creations. The Prestanx difference is the perfect blend of innovation and craftsmanship. All this with ethical production. The aim of Prestanx «is to show that it is not necessary to use leather or animal materials to create quality goods» – O. Martin.
Martin points out that «ethical fashion is becoming more and more present. Thanks to social media, new brands are increasingly highlighting their manufacturing methods, whether in fashion or in the textile industry in general», so for this first collection, entitled «les origines» by Prestanx, he returned to geometric shapes and the layering of materials. He found it interesting to keep a simple shape and add other pieces to create a perfect harmony. In addition, O. Martin explains that inside the bag is a little bag made of 100% cotton fabric. The black and white fabrics used here come from recycling.
«The goal for the coming months is to use only recycled fabrics».
Martin says that «every day new brands and new projects emerge. I think that in 2023 it is necessary to take ecological issues into account before launching a project, especially in the fashion industry.
A year of learning 3D printing is what led Martin to create his first collection of bags from recycled materials. «Great things are not built in a day. Don’t be discouraged; failure is part of learning» – O. Martin
Words: Casandra Maggio @casandrammaggio
Handbag : @prestanx
Photographer : @asawednesday
Stylist : @odeuu
Jewelry : @Marguerite.bones @ode_upcyclingstudio
Clothes : @n_a.studio @_diego_guillen_
Gloves : @algieriparis