Sabato de Sarno Unveils Dazzling ‘Gucci Ancora’ Campaign Celebrating Authentic Beauty

Renowned designer Sabato de Sarno, after debuting at Milan Fashion Week and launching a stellar campaign with Bad Bunny and Kendall Jenner, surprised the fashion world with the release of the spectacular ‘Gucci Ancora’ campaign. The creative’s vision unfolds in a narrative that transcends the boundaries of fashion, celebrating personal expression, beauty, and timeless charm.

The campaign, conceived by Sabato de Sarno, pays homage to fashion photography captured by the iconic David Sims, the first photographer Sarno collaborated with, and who first ignited his passion for the fashion world. Titled ‘Ancora,’ the campaign tells a story of «real life and empowered women,» showcasing exclusive pieces from Gucci’s Spring/Summer 2024 collection.

Five new faces, Ana Rossolovich, Fadia Ghaab, Jiahui Zhang, Nyajuok Gatdet, and Violet Hume, star in ‘Gucci Ancora,’ representing a diverse spectrum of beauty with an attitude of sensuality, freedom, and confidence. The images capture the essence of everyday life with elegance, empowering women with a wardrobe of essential pieces designed for daily sophistication.

The Gucci Ancora Spring/Summer 2024 collection features a range of garments, from patent leather bags to elegant acid-green coats, hooded sweatshirts, zip-up jackets, and various options in denim and leather. The campaign invites every woman to live uniquely, reveling in the distinctive emotion that only fashion can inspire: ancora.

With moments captured in harmony, the models bring to life a visual geometry of solids and voids, creating an aesthetic that highlights the distinctive shapes of the Spring/Summer 2024 collection. ‘Gucci Ancora’ is not just a fashion showcase but a call to authenticity, confidence, and freedom, encapsulating the essence of an exceptional collaboration between Sabato de Sarno and the iconic Italian fashion house.

words: @annaamaso