«Non.magazine is a Spanish-based fashion magazine with the vision of becoming an international reference platform for fashion and culture. In our magazine, we are passionate about exploring the multiple layers of fashion and understanding it as an artistic and cultural expression that goes beyond trends and stereotypes. Our content is a mix of fashion, photography, art, and culture that reflects the creativity and talent of the moment


SHUSHU/TONG FW24: A desirable take on naivety 

Thanks to Labelhood, a fashion incubator from Shanghai, we had the pleasure to discover some of the best collections of the season. In the case of Liushu Lei and Yutong Jiang, since 2015 they have created a personal and dreamy world where the girls are praised and they are developing their own take on romance as a concept. They have been updating the wardrobe for the girlies, this time in a more formal and elegant way. Within the 49 looks, a representation of 50s and 60s fashion was displayed in favor of contemporary women. Inspired by Cecil Beaton photographs and Vincent Minnelli’s Gigi (1958), the creative duo is having fun with trends, while doing precise and concrete pieces to empower women that do not want to refuse to let their inner child come to life..

Different presentations were held for different purposes, one for the industry guests and another one for the public. This way the magic was assured, with a bunch of balaclavas and turtlenecks with some kind of spice and charm on it. Audrey Hepburn was also mentioned on the inspiration board, due to her participation as the main character in Gigi on Broadway. The range of products was wild, from cocktail dresses to day-to-day sweaters, all of it with a marvelous styling that enchanted every single person that was present.

Different perspectives were touched in the catwalk, from ironic and humorous details to spice and charm ones in some of the clothing items. The underage solicitation of the movie was removed from the equation, but the blushy makeup sparks an idea about how women perceived themselves into childhood. But the more dressy pieces showed the maturity of the duo’s mind, an updated array of classics that got a feeling of sartorial but playful (and sexy vibe).

Sophistication was perceived in the elevated fabrications they used this time. Refusing to be stuck in the coquette trend and wanting to be taken more seriously by the international fashion community. It was cool to see how they clashed something simple and naive with a desirability never achieved before by the brand. It is time to take SHUSHU/TONG seriously and give them a go, making them part of western culture, because they are the successor of the Miu Miu effect on society.

Words: @alraco43