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SLV FRR SS26 CAMPAIGN: OVER THE CONTEMPORARY STIMULATION

SLV FRR presents its first campaign as a declaration of intent: a visual debut that translates into images the multidisciplinary vision of Sílvia Ferrer (Valencia, 1995). With a sophisticated and emotional minimalism, the brand moves between the raw and the delicate, the intimate and the exposed, constructing a universe where fashion functions as a language to speak of contemporary contradictions, desire, fragility, and strength. SLV FRR doesn’t seek to fit in, but rather to inhabit that uncomfortable, and powerful, space between nostalgia and immediacy.

The campaign stems from Over, the first collection after the rebranding and the collection with which the brand debuted on the EGO runway at Mercedes-Benz Fashion Week Madrid. Inspired by the idea of ​​flooding and rebirth, the visual narrative explores outgrowth: growing beyond what once contained us. Between oversized silhouettes and garments that cling like a second skin, the campaign traces an emotional journey between suffocation and resilience, connecting 90s minimalism with the raw edge of 2000s indie sleaze. The result is an ethereal, vulnerable, and magnetic atmosphere, imbued with the sensibility of that «weird and sexy girl» who defines the DNA of SLV FRR.

Thus, this first campaign not only presents a collection, but also sets the tone for what’s to come. SLV FRR positions itself as a space for the complex, the sensitive, and the imperfect; a brand that doesn’t seek clear answers, but rather well-formulated questions. In a context saturated with images, Over aims to remain in the memory through emotion, allowing each glance to function as a fragment of that growth process that occurs when, finally, something overflows.

Words: @alraco43

@slvfrr_ SS26 ‘Over’ campaign

Design and creative direction @silvia.frrr

Photography: @vicentmahiques

Photo assistant: @heuramurgui

Styling and consulting: @guillemchanza

Set design: @blanca.s.g

MUAH: @nelidalanga

Model: @paula.feliu from @unomodels

Studio assistant: @_anaromaan

Bags by @eduardogimeno_ for @slvfrr_ Looks 7, 8 and 12 made with paraffin in collaboration with @blanca.s.g

Thanks to @enriquellorens