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SPRING COLLAB: Balenciaga X Lamborghini 

First seen as part of Balenciaga’s Pre-Fall 2025 collection, now part of a series, the Lamborghini collab has helped the Couture House to once again shake the fashion system, where technology, automotive, design and visionary practices merge into innovative storytelling.

Balenciaga is always all about volume, Haute Couture, accessories development and avant-garde solutions, while Lamborghini evoques cutting-edge innovation, super sports cars and automotive aesthetics; both luxury brands collaborate in these ‘series’ that include ready-to-wear, leather goods, jewelry, and accessories.

Key styles include oversized bomber jackets, motorsports-inspired leather racing jackets, T-shirts, hoodies, and trompe l’oeil layered shirts printed with artwork depicting the 2025 Lamborghini Temerario. 

This partnership also includes new versions of the Rodeo, Hourglass, Explorer, and Carrie bags, adorned with the Automobili Lamborghini Shield emblem; also the main campaign was lensed by Australian photographer Stef Mitchell, and to celebrate its launch Balenciaga will host events and special activations worldwide  featuring Lamborghini Revuelto super sports cars with Balenciaga graffiti decals, that will be presented in front of Balenciaga flagships; including Avenue Montaigne in Paris, Taikoo Hui in Shanghai, Greene Street in New York, the Design District in Miami, Dubai Mall and The Hyundai in Seoul.

Inspired by POV race footage, Balenciaga has been live-streaming films from the interior and exterior of a Lamborghini Revuelto in a continuous loop in its social media platforms depicting routes that lead to Balenciaga flagships in Shanghai and Miami. And for the occasion, there will also be an exclusive in-store activation of Automobili Lamborghini’s Apple Vision Pro experience that will allow users to explore the new Lamborghini Temerario, a practice that pretends to connect Balenciaga’s clients with the Lamborghini world, and its aesthetics. 

Words: @jotasch