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Tommy Hilfiger Returns to the Spotlight at New York Fashion Week

In a triumphant homecoming, iconic fashion designer Tommy Hilfiger is set to grace the New York Fashion Week (NYFW) runway once again with his Fall-Winter 2024 collection, titled «A New York Moment.» Hilfiger, whose roots trace back to the city, will showcase his creations on February 9, 2024, at 8:00 PM local time in an iconic Manhattan venue.

Drawing inspiration from the vibrant spirit of New York and the signature red, white, and blue hues, TOMMY HILFIGER will unveil a collection that epitomizes Classic American Cool for both men and women. Hilfiger expressed his excitement, stating, «New York taught me to dream big. As a young designer, it was the cradle of my vision. The city and its culture have inspired the brand from the beginning, and I am thrilled to convey this sentiment on the runway with our distinctive Tommy twist, a trait that has set us apart over several decades.»

The fashion extravaganza, promising a return home in various aspects, will delve into the elegance of the brand’s original preppy roots, redefining the fashion week experience. In a notable shift from the «See Now, Buy Now» approach, the runway will not only showcase the TOMMY HILFIGER Fall-Winter 2024 collection but also mark a clear turn towards collaborations with cultural initiatives and seasonal campaigns.

Steven Kolb, CEO of the Council of Fashion Designers of America (CFDA), praised Hilfiger, labeling him as one of the great American dreamers. Kolb acknowledged Hilfiger’s unique vision and enduring impact on the fashion industry, describing his work as a homage to American design. The much-anticipated show is expected to transmit the pulsating energy of New York City, inviting attendees to dream big alongside Tommy Hilfiger’s unmistakable style.

Owned by PVH Corp. [NYSE: PVH], Tommy Hilfiger’s return to the official NYFW calendar marks a significant moment, reaffirming the brand’s legacy and influence in the world of fashion. Fashion enthusiasts and industry insiders alike eagerly anticipate the «A New York Moment» on February 9, 2024.

words: @annaamaso