«Non.magazine is a Spanish-based fashion magazine with the vision of becoming an international reference platform for fashion and culture. In our magazine, we are passionate about exploring the multiple layers of fashion and understanding it as an artistic and cultural expression that goes beyond trends and stereotypes. Our content is a mix of fashion, photography, art, and culture that reflects the creativity and talent of the moment


Wales Bonner and adidas: The New Era of Sports Style

The collaboration between Wales Bonner and Adidas has captured the attention of the fashion world since its inception, and their latest collection for Spring/Summer 2024 is no exception. This alliance merges Bonner’s cultural heritage with adidas’s iconic sports aesthetic, resulting in a line of apparel and footwear that stands out for its innovative design and deep sense of history and identity.

The Wales Bonner x adidas SS24 collection pays homage to adidas’s rich sports tradition, reinterpreted through Grace Wales Bonner’s unique vision. Each piece reflects a balance between the classic and the contemporary, maintaining sports functionality while incorporating luxury details and cultural elements. Among the standout pieces are the new Samba Millennium sneakers. These shoes, reimagined with a mix of premium materials and vibrant colors, retain the classic silhouette that has made the Samba an enduring icon. Details include leather and suede panels, as well as contrasting color accents that add a modern touch.

The collection extends beyond footwear to include a variety of sportswear ranging from jackets and pants to shirts and accessories. Each item is designed with a focus on quality and craftsmanship, using techniques and materials that reflect Bonner’s dedication to narrative and cultural authenticity. The embroidery, patterns, and colors used are inspired by the African diaspora and the designer’s personal history, creating an emotional and aesthetic connection between the pieces.

The Wales Bonner x adidas SS24 collection will be available from mid-June 2024 in selected stores and through the online platforms of adidas and Wales Bonner. Prices vary depending on the item, with the Samba Millennium sneakers positioned in a mid-to-high price range, reflecting the quality of materials and exclusive design.

Since the beginning of their collaboration, Wales Bonner and Adidas have demonstrated a unique ability to create collections that are not only visually striking but also tell meaningful stories. This latest offering continues that tradition, providing fashion and sports enthusiasts with items that elevate personal style while celebrating diversity and inclusion.

In summary, the Wales Bonner x adidas collaboration for Spring/Summer 2024 is a testament to the power of fashion to connect cultures and tell stories through design. With a blend of innovation, tradition, and deep respect for cultural heritage, this collection promises to be a success both on the runways and in the streets.

Words: @casandrammaggio